Gardner Interactive video looks so convincing, even doctors and patients think it’s real


pecial effects make-up artist Randy Daudlin touching up his work on location in Toronto
Special effects make-up artist Randy Daudlin touching up his work on location in Toronto

AXS Studio, a medical illustration and animation house in Toronto, recently unveiled a new technology that allows dermatologists to have a simulated conversation with their patients in a casual setting, removed from the medical clinic.
The groundbreaking program uses two screens to show the patient’s arms and hands as well as his face, simulating an authentic face-to-face experience, and creating a warmer, less clinical environment for the patient.

The idea is to give the physician a better idea of the emotional effects of living with the symptoms of conditions like psoriasis.

Gardner recently worked with AXS Studio to create a video that simulated a doctor/patient interaction.

Video demo showcased at European medical convention
Video demo showcased at European medical convention

“We storyboarded, cast and shot the mock appointment, hiring feature film makeup artist Randy Daudlin (who has worked on numerous TV series and movies, including 2014’s Pompeii) to create psoriasis lesions so authentic looking that, when the video was showcased at a recent dermatologist convention, many of the doctors believed it was real, and that the actor actually had psoriasis,” said Stephen Gardner, executive producer, Gardner Productions.

AXS Studio president Jason Sharpe lauded Gardner’s role in helping showcase this innovative technology: “The technical and artistic expertise Gardner Productions brought to this project allowed us to create a truly unique, engaging and educational experience for this important physician group.


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