While many companies have established video as an integral part of external communications, few have successfully integrated video as a means of internal communications. By following a series of best practices, it is possible to use a variety of video types in order to increase cohesion, efficiency, and morale within an organization.
Video proves to be a highly effective way to deliver information throughout an organization. By capturing a high information density as well as offering the ability to effectively incorporate semantics, messages delivered through video are often the most impactful.
To begin, it is important to consider that there is no limit on the variety of internal communications which video can be implemented in. Video can be highly useful in disseminating company-wide news, management communications, newsletters, quarterly updates, and many other communication types. Due to the many added benefits of video over other media types, it is a best practice to ensure that many internal communication types occur through video.
In today’s globalizing economy, internal video communication serves as an effective way to break down communication barriers for individuals that are geographically separated. As video is the second most optimal choice after person-to-person interactions under media richness theory, video is far more effective to undertake organizational functions such as announcements, promoting company initiatives, and other company updates.
Using video for internal communication has the added benefit of adding a dimension of personality to the organization’s team members. When announcements from superiors or other divisions are made by another person over video, organizational communications are perceived as more humanistic. When this happens, relationships between employees and executives improve. In organizations that operate on an international level, there exists a high probability of overcoming language barriers.
Using video within internal communication also aids in the dissemination of organizational knowledge. Not only is video more conducive towards knowledge sharing as it is easier for all members involved to share knowledge, but it has a tendency to boost creativity and engage employees while doing so. Further, using video to share knowledge throughout the organization increases the likelihood of successful transfer of training.
Video additionally he has positive implications for employee onboarding and training. Video offers benefits in its ability to more effectively facilitate the onboarding process while also ensuring that all employees receive the same onboarding and training experience. By improving the quality as well as the equity of onboarding and training information delivery, you are ensuring that more employees are trained and that they are all trained effectively.
Using video for employee onboarding and training also offers added benefits in cost-effectiveness. Prior to video, the onboarding and training process was conducted by different people, multiple times. In this scenario, it is hard, if not impossible to guarantee consistency between training and onboarding experiences. Further, the employee who is conducting the onboarding and training must be paid. By using video for employee onboarding and training however, video only needs to be made once. This results in substantial long-run savings.
Video offers additional benefits in the recruiting of new organizational members. In this domain, video offers two benefits: improved recruitment efforts and added convenience in the selection process.
To begin, using video for recruitment is a better way to appeal to a young audience. Studies show that 87% of young professionals who are tracked to become company executives were heavily influenced by a company’s investment in video for recruitment. Using video for recruitment has the added benefit of showing that your organization is up-to-date with current recruitment trends.
Further, it is also possible to use video in the selection process. By conducting video interviews as opposed to traditional in person interviews, the selection process can be conducted timely and conveniently for both the recruiter and the prospective employee. This means that prospective employees can avoid travel costs and there is less cost associated with the complex scheduling involved with traditional interviews.
Video for internal communications is also making its way into the conference room. While the traditional audio conference call has been around for quite some time, video conferencing is proving to be much more efficient than its traditional counterpart. Since video is a close second to in-person communication, collaboration and productivity that occurs through video is very close to that which occurs through face-to-face communication.
In the changing composition of today’s workplace, video conferencing is becoming increasingly ubiquitous. With most young professionals preferring to work remotely and on their own schedule, video conferencing provides a solution that can comply with many peoples’ schedules. Further, with more international collaboration than ever before, there becomes an increasing need to work remotely. Video conferencing provides an adequate solution to this as well.
While there are certainly many benefits associated with video in internal communications, it is important to follow best practices when creating videos in order to derive the most value out of them.
As many videos are stored on a company’s intranet, it is crucial that employees can easily find them. With video is being used for many types of internal communication including knowledge dissemination, training and development, recruitment and selection, and many others, videos can proliferate in storage very quickly. One best practice that makes it easier for employees to find videos are to tag them so that employees can search for those tags in your company’s internal database. When search results are filtered based on tags, the pool of relevant videos quickly shrinks and it becomes much easier for the viewer to find what they are looking for.
Another way to make the most out of your company videos is to allow your company’s staff to create their own videos. As can be seen with the boom in personal and mobile technologies, there is a trend towards democratizing the sharing of content online. By giving your employees the freedom to create and share their own videos within the company, you are increasing your employees’ autonomy which in turn will likely increase their job satisfaction.
By following best practices, the use of video in internal communications can greatly improve many processes that currently exist in your organization’s communication channels.