The Challenge

The McGill fundraising campaign wanted to create a heartfelt tribute highlighting the work of Heather Munroe-Blum at the end of her tenure as principal of McGill University. The campaign had the ambitious goal of raising $750 million.

The Solution

The Gardner team came up with a creative thread to weave together a series of wonderful stories from students, staff, international academics, dignitaries and government officials who worked close with Heather Munroe-Blum. By the end of the final gala, the video campaign helped raise just over $1.2 billion, a history in the making for fundraising at McGill University.

I had the good fortune of working with Gardner Productions McGill’s fundraising campaign. Throughout the process, the Gardner team showed incredible flexibility and creativity and was a pleasure to work with.

Derek Cassoff

Managing Director, Communications, McGill University

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