The Challenge

Tourism HR Canada is a pan-Canadian organization with a mandate aimed at building a world-leading tourism workforce. The organization needed a strategic creative campaign to reach out to the international LGBT+ community and frame Canada as an open, inclusive and safe travel destination.

The Solution

Gardner knew they needed a creative strategy targeted at the tourism industry to educate them about welcoming the LGBT+ demographic to Canada. We came up with a series of animated and live-action videos that provided advice and guidance using high-impact custom illustrations.

Stephen is extremely professional, easy to work with, is flexible and communicates well, which resulted in superb final videos that achieved project goals.

Dena Maxwell

Project Analyst, Tourism HR Canada

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